Section 01
City identity
- What draws Airbnb guests
- Known as the international city of peace and justice, The Hague is attractive for both business travelers attending international conferences and tourists drawn to its historical sites and coastal charm. Its dual appeal as a diplomatic center and cultural hub attracts a wide variety of guests.
- Why this city, not the next one
- Visitors often choose The Hague over nearby cities like Amsterdam for a more diplomatic and cultural experience with fewer tourist crowds. Additionally, The Hague's proximity to the North Sea coast offers a unique combination of urban and beach experiences that differ from the primarily urban settings of Rotterdam or Utrecht.
- Primary tourism type
- Business tourism driven by international institutions is a primary pillar, complemented by a strong cultural and leisure tourism perspective, thanks to museums and the North Sea coastline.
- How tourism has shifted
- Over the past five years, The Hague has seen a steady increase in international visitors, particularly those attending conferences or diplomatic missions, with noticeable fluctuations due to global political climates and pandemic-related travel restrictions.
Section 02
Who visits — and what they want
The Hague attracts a diverse range of visitors, from international diplomats and business professionals to cultural tourists and leisure travelers. Predominantly, it caters to international guests, especially those involved with diplomatic missions. Families frequent the city during vacations to visit the beach and nearby attractions.
- Typical stay length
- Business travelers tend to stay 3-5 nights, while leisure guests often extend their visit to a week, particularly in the summer months to enjoy the beaches.
- Top source nationalities
- GermanyUnited KingdomUnited StatesFranceBelgium
- Most-valued amenities
- High-speed Wi-FiWorkspaceProximity to public transportSelf-check-inParking
Section 03
What drives bookings
Highest-converting attractions
- Binnenhof
Proximity to government buildings increases demand for stays in the city center, particularly during parliamentary events.
- Mauritshuis
Boosts cultural tourism in surrounding neighborhoods, enhancing appeal for art-inclined visitors.
- Peace Palace
Drives year-round occupancy due to its significance in international diplomacy and events.
- Scheveningen Beach
Attracts summer tourism, significantly boosting occupancy and ADR in nearby properties.
High-traffic neighborhoods
Annual events that move occupancy
- The Hague Jazz Festival· June
Boosts occupancy and ADR in Scheveningen and city center, drawing international visitors.
- Royal Christmas Fair· December
Increases winter occupancy, especially in the city center and upscale neighborhoods like Archipelbuurt.
- TodaysArt Festival· September
Raises demand in central and creative districts, benefiting hosts with art-focused decor or features.
- Sporting events, trade fairs, conferences
- The Hague Convention Center hosts numerous international conferences annually, significantly affecting occupancy rates in the surrounding areas. Events like the NN City Pier City half-marathon also attract large numbers of domestic and international visitors.
Section 04
Month-by-month seasonality
January
lowDemand typically slows post-holiday, with steady business travel maintaining baseline occupancy.
February
mediumBusiness travel picks up with the convention season starting, particularly around The Hague Convention Center.
March
highIncreased demand from business conferences and early spring travelers discovering the city.
April
mediumTulip season begins, attracting cultural tourists; business travel remains constant.
May
highWarm weather and spring festivals boost city and beachside occupancy.
June
peakJazz festival and beginning of summer holidays drive demand in all tourism sectors.
July
peakSummer break increases leisure travel occupancy, with families flocking to the beaches.
August
peakBeach tourism remains at its peak, aligning with European summer vacations.
September
highCultural events and festivals draw crowds, maintaining high occupancy post-summer.
October
mediumTransition back to business travel, with reduced leisure tourism.
November
lowOff-season for tourism with a focus on conferences and business travel.
December
mediumHoliday events raise occupancy, with a mix of leisure and family travel.
- Best months for occupancy
- June through August
- Best months for pricing
- July and August
- Weakest months
- January and November
- Shoulder seasons
- April and October
- Weather impact
- Proximity to the coast moderates winter cold and summer heat, making it a year-round destination with weather impacting mostly summer beach travel.
- School holiday impact
- Dutch and neighboring countries' school holidays in July and August drive up leisure travel, increasing family bookings.
Section 05
Short-term rental regulations
Short-term rental regulations in The Hague are well-defined but require regular updates on legal changes. The city enforces specific licensing and tax requirements, making compliance crucial for hosts.
- Licensing & registration
- Property owners must apply for a verhuurvergunning (rental license) through the local municipality.
- Primary residence rules
- The property's primary intended use must remain as a residence, and subletting regulations must be adhered to.
- Zoning / building rules
- Zoning laws limit short-term rentals in specific residential areas to prevent housing shortages.
- Tax obligations
- Property owners are liable for local tourist taxes and must ensure these are appropriately filed with local authorities.
- Compliance challenges
- Navigating the requisite paperwork and frequent changes in short-term rental laws requires diligence, consuming time for solo operators.
- Recent legal changes
- The city council recently increased its focus on ensuring compliance with tourist tax payments and rental permissions.
- Future regulatory risks
- If housing availability continues to be a concern, stricter regulations may be enforced to safeguard long-term rental supply.
Section 06
Neighborhood breakdown
10 neighborhoods relevant to short-term rental in The Hague. Each entry sketches the typical guest, property type, rates and 12–36 month outlook.
Centrum
- Who stays
- A diverse blend of business and leisure travelers, often staying near conference venues or cultural landmarks such as the Mauritshuis.
- Best property type
- 1BHK serviced apartment
- Typical ADR
- €90 – €160
- Typical occupancy
- 72–85%
- Advantages
- Close proximity to major attractions and governmental buildings provides consistent demand.
- Disadvantages
- High competition amongst Airbnb listings and stringent municipal oversight.
- Investor appeal
- Strong returns due to constant business and cultural visitations. ADR benefits from government proximity.
- Guest appeal
- Ideal for visitors wanting immediate access to shopping, dining, and cultural sites.
12–36 month outlook
Continued government preservation as an administrative hub ensures ongoing demand.
Scheveningen
- Who stays
- Popular with families and leisure travelers during summer months visiting the beach and pier.
- Best property type
- Sea-view apartment
- Typical ADR
- €120 – €200
- Typical occupancy
- 85–95% during summer, 60–70% otherwise
- Advantages
- High summer footfall due to beach attractions and entertainment.
- Disadvantages
- Seasonal dip in occupancy during winter and potential for noise issues in peak times.
- Investor appeal
- Summer-driven high ADR capabilities provide strong seasonal revenue opportunities.
- Guest appeal
- Walking distance to beach activities and natural scenic views. Family-friendly locale.
12–36 month outlook
Upcoming water sports facilities and beach clean-up initiatives could enhance visitor allure.
Statenkwartier
- Who stays
- Diplomats and professionals, given its closeness to international organizations and embassies.
- Best property type
- Luxury townhouse
- Typical ADR
- €130 – €180
- Typical occupancy
- 65–80%
- Advantages
- Strong demand from expat communities and proximity to embassies.
- Disadvantages
- Higher property costs and competitive upmarket rental market.
- Investor appeal
- Steadily increasing property values due to international occupant interest.
- Guest appeal
- Safe, upscale environment with quick access to cultural institutions and restaurants.
12–36 month outlook
Luxury redevelopment projects strengthening real estate value.
Archipelbuurt
- Who stays
- Primarily business travelers and culture-savvy tourists looking for posh, exclusive environments.
- Best property type
- Luxury servciềnđ apartment
- Typical ADR
- €110 – €170
- Typical occupancy
- 68–82%
- Advantages
- Proximity to both the city center and natural parks adds unique appeal.
- Disadvantages
- Relatively high property prices and sophisticated clientele demands.
- Investor appeal
- Queue for premium returns via high quality rentals.
- Guest appeal
- Offers unique blend of style, history, and modernity with vibrant dining/bar options.
12–36 month outlook
Increased tourism focus due to upcoming art and music festivals.
Duinoord
- Who stays
- Artistic and eclectic crowd, drawn to its vibrant, community-driven atmosphere.
- Best property type
- Charming historic apartment
- Typical ADR
- €80 – €140
- Typical occupancy
- 67–79%
- Advantages
- Unique character of properties attracts artistic and young professional guests.
- Disadvantages
- Potentially lower ADR compared to more business-focused districts.
- Investor appeal
- Gaining popularity due to its distinctive charm and relative affordability.
- Guest appeal
- Unique architecture and vibrant neighborhood vibe with boutique shops and cafes.
12–36 month outlook
Growing popularity as an Airbnb favorite for those seeking authentic local experiences.
Valkenboskwartier
- Who stays
- Largely families and long-term stay guests due to the quiet and residential nature.
- Best property type
- Family-sized townhouse
- Typical ADR
- €85 – €135
- Typical occupancy
- 62–76%
- Advantages
- Lower competition and family-friendly amenities make it appealing off-peak.
- Disadvantages
- Secluded location may be less enticing for short-term tourists.
- Investor appeal
- Stable investment with family-oriented rental potential.
- Guest appeal
- Residential charm offering a local, lesser-touristed aspect of the city.
12–36 month outlook
Recent community enhancements aimed at local living quality likely to increase attractiveness.
Benoordenhout
- Who stays
- Preferred by international business travelers seeking proximity to offices and central zones.
- Best property type
- Modern suite apartment
- Typical ADR
- €100 – €160
- Typical occupancy
- 70–80%
- Advantages
- Proximity to major business areas mean continuous, reliable demand.
- Disadvantages
- Primarily serves business market with limited leisure attractions.
- Investor appeal
- Great for stable yield given consistent business traveler demand.
- Guest appeal
- Ease of access to business parks plus green spaces offer dual benefits.
12–36 month outlook
Expected further growth in professional demand as business regions expand.
Laakkwartier
- Who stays
- Budget travelers and students due to affordable rental prices and proximity to Hague University.
- Best property type
- Budget studio apartment
- Typical ADR
- €60 – €90
- Typical occupancy
- 65–77%
- Advantages
- Affordable prices attract a steady stream of students and budget tourists.
- Disadvantages
- Potentially less appeal to high-income travelers.
- Investor appeal
- Consistently in demand during school terms with affordable initial investment costs.
- Guest appeal
- Proximity to educational institutes and public transport hub.
12–36 month outlook
Ongoing university collaborations may increase institutional visitor numbers.
Zeeheldenkwartier
- Who stays
- Appeals to millennials, young couples, and creative minds seeking trendy environments.
- Best property type
- Artistic loft space
- Typical ADR
- €75 – €130
- Typical occupancy
- 66–81%
- Advantages
- Known for its hip boutique shops, eclectic cafes, and bohemian feel.
- Disadvantages
- Parking can be challenging, and noise levels can vary.
- Investor appeal
- Rising interest in trendy neighborhoods with unique offerings.
- Guest appeal
- Buzzing nightlife and a diversity of cultural experiences nearby.
12–36 month outlook
Revitalization projects enhance its allure among younger demographics.
Ypenburg
- Who stays
- Young professionals and expat families, attracted by new developments and relative affordability.
- Best property type
- Modern family apartment
- Typical ADR
- €70 – €110
- Typical occupancy
- 60–72%
- Advantages
- Newer construction appeals to those seeking modern amenities and quieter settings.
- Disadvantages
- Farther from central attractions potentially limits weekend tourism appeal.
- Investor appeal
- New infrastructure projects make it appealing for mid-long term growth.
- Guest appeal
- Good balance between urban amenities and suburban tranquility benefits longer stays.
12–36 month outlook
Ongoing development projects promise increased desirability and infrastructure improvements.
Section 07
Market performance
City-wide ADR
€95
Occupancy
70–80%
Typical annual revenue
€30,000 – €40,000 for a 1BHK well-positioned unit.
- Revenue across neighborhoods
- Central neighborhoods like Centrum and Scheveningen lead revenue due to high ADRs, whereas outlying districts remain competitive but lower yielding.
- Revenue across property types
- 1BHK serviced apartments yield consistently, luxury townhouses also attract high yields, particularly in embassy-heavy areas.
- Most profitable categories
- Sea-view properties in Scheveningen and serviced apartments in Centrum perform exceptionally well with high demand year-round.
- Oversupplied categories
- There is a tendency for oversupply in non-descript apartment listings in non-central neighborhoods.
Section 08
Competition
- Overall intensity
- Moderately high with growth trends in diverse rental types to suit varied guest needs.
- Active listings
- Approximately 5,000 active listings currently exist across The Hague.
- Luxury segment
- Robust market with demand concentrated around international organization hubs and affluent residential areas.
- Budget segment
- Mostly localized around universities and accessible neighborhoods, with steady year-round turnover.
Underserved niches
- Pet-friendly accommodations
- Extended-stay options with kitchenettes
- Eco-friendly stays with sustainable practices
Section 09
Local operating costs
- Cleaning
- €50 – €75 per turnover, depending on property size and complexity.
- Laundry
- €15 – €25 per load, often negotiated with local services offering bulk deals.
- Utilities
- Electricity, water, and gas can run from €100 – €150 monthly, seasonally variable based on demand.
- Internet
- High-speed connections average €30 – €50 per month, essential for business booking competitiveness.
- Property management
- Professional management can range from 10–15% of revenue, with efficiencies in high-demand locales.
- Maintenance
- Miscellaneous maintenance costs average €500 – €1,000 annually, contingent on building age and location.
- Insurance
- Insurance premiums average around €200 – €300 annually, ensuring coverage of liabilities and potential damages.
Section 10
What local guests expect
- Parking
- Secure parking is highly valued, especially in central locations where spaces are limited.
- Air conditioning
- Less common due to moderate climate but appreciated during summer months.
- Heating
- Expected as standard due to cooler months; good to highlight efficient systems.
- Public transport access
- Proximity to tram lines and bus routes is a significant plus for more bookings.
- Workspace
- An important selling point for business travelers; a dedicated desk space can boost listings.
- Balcony
- Balconies enhance city and beach view listings, improving guest satisfaction.
- Pool
- Rarely necessary, but an attractive outdoor feature in luxury accommodations.
- Family amenities
- Demand for cribs and high chairs spikes during school holidays with family visits.
- Luxury expectations
- International luxury travelers expect personal touches, high-end finishes, and exceptional service, especially in embassy districts.
Section 11
Transport & connectivity
- Airport impact
- Rotterdam The Hague Airport, situated about 20 km from central The Hague, shapes stay patterns, particularly in international business districts like Statenkwartier.
- Rail
- Den Haag Centraal facilitates excellent connectivity across Benelux, crucial for tourism influx and intercity travel.
- Public transit quality
- Public transport is efficient and comprehensive, covering all major neighborhoods and attractions conveniently.
- Walkability
- Highly walkable city center with significant points accessible on foot—enhances local guest experience.
- Car dependency
- Less necessary within The Hague due to efficient transport; however, valuable for exploring outlying regions.
- Future infrastructure
- Ongoing railway and tram extensions promise improved connectivity, enhancing property value in underdeveloped neighborhoods.
Section 12
Investment angle
- Best neighborhoods for investors
- CentrumScheveningenStatenkwartier
- Fastest-growing
- YpenburgDuinoord
- Luxury opportunities
- Growth exists in the Statenkwartier with new modern residential complexes blending harmoniously with embassy locales.
- Budget opportunities
- Strong in Laakkwartier due to new student housing needs and budget traveler influx.
- Key risks
- Over-regulation remains a concern given continuous adjustments in short-term rental laws; debt levels in European market affecting property prices.
Section 13
Local risks
- Noise & community
- Local community noise complaints can occasionally pose challenges, especially during festive periods.
- Tourist taxes
- All visitors are subject to a tourist tax which hosts must collect and remit diligently.
- Housing shortage debate
- Citywide housing shortages occasionally prompt regulatory crackdowns on Airbnb listings.
- Regulatory uncertainty
- Frequent alterations in housing policies can present both opportunities and risk management challenges.
- Crime considerations
- While generally safe, bicycle thefts and minor property crimes necessitate vigilance in listing descriptions and guest advice.
- Environmental risks
- The proximity of some neighborhoods to the coastline makes them vulnerable to flooding; however, Dutch engineering has largely mitigated this risk.
- Seasonality risks
- Revenue dips during the off-season can be substantial without careful pricing strategy.
Section 14
Future outlook
- Tourism forecast
- Tourism in The Hague is expected to grow as cultural offerings expand and the city markets itself as a key diplomatic location amidst global uncertainties.
Infrastructure projects in the pipeline
- North Sea Wind Farm Development· ETA 2025
Reduced dependency on traditional energy sources fosters sustainable growth and attracts eco-conscious travelers.
- Extension of Tram Line 9· ETA 2024
Improved public transit in western districts, enhancing accessibility and attracting new visitors.
- Major developments
- Continued development in the coastal areas aims to blend hospitality with ecological initiatives.
- Upcoming regulations
- Rumored upcoming adjustments to vacation rental terms could enforce stricter seasonal compliance.
- Economic factors
- Post-pandemic recovery is inducing strong rebounding in business travel, balancing out any immediate diplomatic uncertainties.
Section 15
The Hague as a mixed destination
International Diplomatic Appeal
The Hague is home to many international organizations, including the International Court of Justice, making it a hotspot for diplomatic activities. This draws a continuous influx of high-profile diplomatic guests and conferences, which drives demand for well-appointed accommodations with reliable internet and workspace facilities. Proximity or efficient transportation to embassies and international districts significantly boosts occupancy likelihoods and ADRs throughout the year.
Cultural Attractions and Artistic Influence
Known for its museums such as Mauritshuis and Escher in Het Paleis, The Hague attracts cultural tourists year-round. Listings that emphasize proximity to these venues and cater to arts-inclined visitors generally enjoy higher interest levels. Inclusion of local art or distinct Dutch design elements in decor can enhance guest attraction and result in repeat clientele.
Coastal and Recreational Activities
Scheveningen Beach is pivotal in drawing summer tourism, where beach-facing properties likely enjoy the highest seasonal spike in revenue. Capitalizing on this by highlighting easy beach access and providing amenities like beach gear rental can effectively enhance guest experience and satisfaction. Additionally, new development projects focused on integrating recreational facilities promise to extend seasonal advantages and attract diverse demographics seeking both leisure and potential business networking opportunities.
Section 16
The Hague-specific insights
The questions a local consultant would answer. Everything below is city-specific — none of it would apply to a neighbouring market.
What is the most popular neighborhood for Airbnb in The Hague?
Centrum continues to lead due to its central location and proximity to both cultural sites and business districts.
What season sees the highest average daily rates in The Hague?
The summer months, particularly July and August, see the highest ADR due to peak holiday season and coastal attractions.
How does the Peace Palace influence Airbnb demand?
Being a hub for international diplomacy, it perpetuates constant demand from diplomatic guests and international organizations year-round.
Why is Scheveningen popular for short-term rentals?
Its beachfront attractions and vibrant summer events make it highly popular during warmer months, drawing families and holidaymakers.
Any unique regulations around Airbnb in The Hague I should be aware of?
The Hague mandates licensing for all short-term rentals, requiring property owners to adhere strictly to local housing and tourism laws.
Why do investors favor Statenkwartier?
Due to its proximity to embassies and international institutions, it's popular among diplomatic staff and professionals, with stable demand.
Expected transportation impact on Airbnb revenues?
Upcoming tram line extensions will likely boost revenues by improving accessibility to underserved neighborhoods.
How does Den Haag Centraal station impact Airbnb demand?
As a major rail hub, its connectivity to other Dutch cities enhances travel ease, supporting both occupancy and length of stay.
What are the ADR trends in Statenkwartier?
It maintains a strong ADR due to its upscale residences and luxurious appeal, catering to high-paying professional guests.
Is there a significant winter tourism market in The Hague?
Winter sees a contraction, except for December due to holiday events like the Royal Christmas Fair, encouraging tourism.
What amenities are essential in a Hague Airbnb listing?
Modern heating systems, high-speed Wi-Fi, and efficient public transport connections are critical to succeed competitively.
Are coastal properties favored year-round?
They thrive in summer but witness a drop-off in winter; however, strategic pricing and off-season offers can mitigate this.
Why might an Airbnb near the Peace Palace underperform?
Heavy regulation and potential noise concern from ongoing events and tourist visits may deter some guest segments.
Where's the demand for extended stays in The Hague?
Districts like Benoordenhout appeal to business travelers and long-term visitors due to proximity to offices.
How does noise from events affect Airbnb stays?
Events can sometimes lead to noise complaints in central areas, so it's important to set expectations with guests beforehand.
Role of international diplomacy in Airbnb demand?
Significant, as it ensures a consistent flow of international professionals and guests for meetings and conferences.
Which neighborhood is seeing the fastest development?
Ypenburg due to new developments and infrastructure projects promising strong returns and future growth potential.
Regulatory changes affecting short-term rentals in The Hague?
Recent changes focus on licensing and tourist tax collection, with stricter monitoring being introduced.
Is public transport sufficient for Airbnb guests?
Yes, especially around central and major districts where transit networks are highly efficient.
Why should investors consider Laakkwartier?
It offers affordable opportunities with consistent demand from student populations nearby.
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