Top 6 cultural & heritage things to do in Madison

1. Madison scavenger hunt experience

A self-guided scavenger hunt through Madison, exploring landmarks and history while tackling riddles and challenges at iconic locations.

2. University of Wisconsin campus ghost tour in Madison

Two-hour outdoor walking tour — explore ghost stories and legends around Library Mall and Bascom Hill with American Ghost Walks.

“Seeing the campus from a different perspective was wonderful. Maddie’s stories about UW history combined with ghostly tales were captivating. We had ideal weather and enjoyed stunning sunset views of the Capitol, the campus, and Lake Mendota. The walk, including a trek up Bascom Hill, was easy. Maddie's enchanting storytelling created lasting memories. Thank you!”— crossdb

3. Madison ghost tour of Capitol Square

Two hours on foot — guided tour through Capitol Square, revealing ghost stories and urban legends of Madison's history.

“There’s some walking involved along with a blend of history. While there are ghost stories, we didn't see any ghosts. Our guide, Mattie, was excellent.”— Linda_M

4. Self-guided walking tour of Madison's cultural sites

Self-paced tour covering key Madison landmarks like the State Capitol and Memorial Union, with audio narration from local expert Frank Burge.

“This is a great option for first-time visitors wanting to explore Madison at their own pace. I appreciated being able to pause the tour whenever I wanted—like when I stopped to check out the Capitol and MONONA Terrace. With no guided tours available, this was an excellent alternative.”— travelman

5. Madison ghost tour – a walking exploration of the city’s haunted history

Two hours of walking through Madison’s historic district, uncovering chilling tales and local legends at haunted sites with knowledgeable guides.

“Our tour guide, James, was fantastic. He was friendly and shared a wealth of fascinating details. The event included excellent historical insights and a tour of downtown.”— MaryJane_S

6. Interactive scavenger hunt in Madison

Three hours of guided exploration through Madison, using your phone and a live host to uncover hidden gems and solve creative challenges.

“We had a great time coming up with amusing photos and videos to share. The host, despite being remote, managed to keep everyone engaged. The two-hour duration was just right!”— Beth Y